We run Meta Ads exclusively for caterers — no likes, no vanity metrics. Just bookings you can trace to a rupee.
Anyone can boost a photo of a buffet spread. The difference shows up in creative that's tested, tuned, and rebuilt around how people actually decide to book a caterer.
Tap to watch how real caterers turned steady WhatsApp enquiries into full booking calendars — with sound.
Here's exactly what changes once targeted ads replace guesswork with a steady stream of people messaging you directly.
Random, occasional word-of-mouth — no way to predict how many, or when
New enquiries from different numbers, landing straight in WhatsApp (dummy numbers shown for privacy)
Sanjay started KarmaDev after watching skilled caterers lose business to middlemen and unpredictable referrals — not because their food was worse, but because nobody was bringing them consistent enquiries. So he built a system that does one job well: get the right people into your WhatsApp, every week, without the guesswork. Today he's a TN Government startup speaker and has mentored 1,000+ entrepreneurs on building exactly this kind of predictable growth.
| What matters | Typical Agencies | KarmaDev |
|---|---|---|
| Reporting focus | Likes & reach | Bookings & revenue |
| Niche expertise | Generalist | Catering-only |
| Lead handoff | Raw contact list | Qualified enquiries, straight into your WhatsApp |
| Client load | 50+ clients | 4-5 new clients onboarded / month, max |
| Guarantee | None | If we don't bring you qualified leads, we work second month completely FREE. |
We'll look at your current bookings, ad spend, and offer, and give you a straight answer on whether Meta Ads will work for your business — before you spend a single rupee with us.
"Bro, the ads bring people straight to our WhatsApp now, no middle steps. My staff just opens the chat and starts talking, most of them already know our rate range before typing 'hi'."
"First month I was a bit unsure, spent money and results were slow. Sanjay sir asked me to give it time. Second month, WhatsApp enquiries picked up properly and my team closed a good number of them."
"Most agencies don't even know what a muhurtham date means, forget planning ads around it. These guys actually get catering, thala — the enquiries that land in our WhatsApp make sense for our business."
"Earlier my staff used to note leads down somewhere and forget to follow up. Now everything comes straight into WhatsApp, so it's on us to close it, and honestly that's how it should be."
"Used to just spend on ads and hope for the best, bro. Now I know what one WhatsApp enquiry costs me and how many of those my own team converts. Swathi mam walks me through it weekly, keeps it simple."
"No jargon, no fancy English to confuse us. Sanjay explains things in plain Tamil-English mix. They handle the ads, we handle the WhatsApp conversations and closing — clean split, no confusion on who does what."
"Was a bit skeptical joining, had bad experience with other marketing folks before. These guys just focus on getting the right people into our WhatsApp — rest we handle ourselves, and it worked out well."
"Earlier out of 10 enquiries maybe 2 were serious. Now it's more like 7-8 out of 10 in our WhatsApp itself. My staff doesn't mind replying anymore since most conversations actually go somewhere."
"Swathi mam called personally to understand our menu and speciality before starting any ads, so the people landing in our WhatsApp actually fit what we offer. Small thing but it mattered."
"Used to struggle for bookings even in wedding season sometimes. Now even off-season our WhatsApp gets decent enquiries and my team converts a fair share of them. Bank statement doesn't lie, thala."
"Quality of people messaging us is noticeably better, bro. They come in already knowing our packages, mostly just confirming dates with my team instead of asking rate and vanishing."
"Never made me feel dumb for asking basic questions. Sanjay sir sat with me for a good hour once explaining how the ads work and why everything routes to WhatsApp directly."
"15 years in this business, always ran on word of mouth. Wasn't sure ads would even work for us. First couple of months of WhatsApp enquiries changed my mind, honestly."
"Biggest issue before was middlemen eating into every booking. Now enquiries land directly in my own WhatsApp, no agents in between taking a cut. Swathi mam's team set that up correctly from day one."
"Anna, honest team overall. They're clear that their job is getting serious people into our WhatsApp — closing the booking is on us, and they never pretend otherwise. That honesty is rare."
"Didn't expect to say this about a marketing team, but Sanjay and his team feel more like partners than vendors. WhatsApp enquiries went up, and my team's closing rate went up along with it, thala."
"What I like most is less time wasted on the wrong crowd in WhatsApp. Budget expectations mostly line up already, so my team can spend more time actually cooking and less time filtering chats."
Most agencies show you likes. We show you bank statements.
We don't report on reach or engagement. Every rupee we spend is tracked to a catering enquiry, an advance payment, or a confirmed booking — so you always know exactly what your ad spend returned. From Madurai to Chennai, we measure one thing: revenue.
That's a deliberate cap — it's what keeps every account getting real attention, instead of being one of 50 clients on someone's spreadsheet.
Pick whichever's easier — both go straight to our team, no call centre, no waiting on hold.
.svg)